fabrica · the marketing factory

fabrica builds the entire customer journey, from the ad to the sale.

paid ads, the landing pages they land on, and the website to direct them, built by one team of expert marketers and continually optimized.

why the page matters talk to us
what we build
01paid adssocial & search ads, built to earn the right click.
02landing pagespages built for specific ads and customer journey stage.
03websitesengaging motion sites designed to keep people reading.
04ai enablementthe facts, voice and rules your ai needs before it does any work.
05custom buildsshopify widgets and marketing automations made for your store.
01 · two ways

Your ads are not converting well enough, we get you more $$$ from each click.

Every month you make more and more ads, when was the last time you optimized for after the click?

the common way the fabrica way
more ads. more spend.
ad
ad
ad
ad
ad
+
the homepageone page. generalized, for every click.
leaveto look up the competition
buy

every click lands on the same page. the customer searches elsewhere to learn more about which product is right for them.

adsmore every monthpages1questions answered1
in · a search, and the ad that answers it
ad
how do i get better sleep?entry page · the answer, no pitch
ad
which one is right for me?comparison page · says who it's for
ad
what do most people pick, and why?comparison page · the popular choices
ad
why yours?product pitch · the difference and proof
buyon your website

one ad and one page per question. the click lands where the answer is, and the next question gets the next page.

adsone per questionpages4, plus your websitequestions answeredall of them
the common way more ads. more spend.
ad
ad
ad
ad
+
the homepageone page. generalized, for every click.
leaveto look up the competition
buy

every click lands on the same page. the customer searches elsewhere to learn more about which product is right for them.

adsmore every monthpages1questions answered1
the fabrica way in · a search, and the ad that answers it
ad
how do i get better sleep?entry page · the answer, no pitch
ad
which one is right for me?comparison page · says who it's for
ad
what do most people pick, and why?comparison page · the popular choices
ad
why yours?product pitch · the difference and proof
buyon your website

one ad and one page per question. the click lands where the answer is.

adsone per questionpages4, plus your websitequestions answeredall of them
result

a landing page to guide your customers down the right customer journey, built to earn the sale. earn more per click, then scale the spend.

02 · ai enablement

before ai builds a campaign, it has to know your business.

the output of ai is only as good as the context it has been given. we take your business through a step-by-step process to document that information. it is the first thing we do with every client.

01factswhat you sell, who buys it, and what is true about it.
02voicehow you sound, with examples the ai can copy.
03ruleswhat the ai may never say or do.

have a marketing team in-house? we set the system up on your own ai account, and your people run it.

03 · custom builds

the tool your store is missing, built for it.

custom shopify widgets and marketing automations, made around how you sell.

01shopify widgetsbundle builders, product finders, offer boxes.
02reportinga dashboard and a weekly report that write themselves.
03competitor watchevery ad your competitors launch, tracked.
04graphics enginefinished ad graphics from your own photos and a library of templates.
04 · who's behind fabrica

hi, i'm jonathan strong.

i've been a marketer for seven years and have worked with more than 100 brands. i've run facebook ad accounts spending a million a month and google accounts spending six figures, built full websites, and served as cmo for a fast-growing adventure resort.

fabrica is the culmination of the detail-oriented work i did as a chief marketing officer, the growth milestones i achieved through media buying, and my exploration of ai over the past year.

i ran the paid ads on each of the campaigns below. the numbers are the brand's sales over the period, and plenty of good people helped earn them.*

Jonathan Strong
campaigns i've worked on
Transparent Labssupplements$2M → $18M12 months
Mixherssupplements$7M → $13M12 months
Saaltconsumer goods$2.7M → $7.2M12 months
V. Horabuenae-commerce$40K → $2M6 months
Gene-in-ussupplements · launch$0 → $1.2M6 months
Draft Topconsumer goods · launch$0 → $2M+first year
America's Outdoor Adventure Parkattraction · launch$0 → $1M12 months
* results achieved at previous agencies and for other businesses, before fabrica.
05 · start

tell us about your ads.

what you sell, where the ads run, and what a click is worth to you. we reply within one business day.

talk to us